For growth to happen, a lot needs to happen before and after data activation workflows are set in motion.
Data Activation, one of the key activities that lead to growth, has some limitations in the absence of a data warehouse.
A primer to a more complete vision.
Learn how to operationalize data in your everyday workflows.
Understanding First-party Data: Part 2
Another category of data tooling for GTM teams.
An overview of the common use cases of data activation in sales, marketing, advertising, and customer support.