How does Google analytics compare to product analytics tools like Amplitude and Mixpanel?

Google Analytics is primarily a web analytics tool while Amplitude and Mixpanel are product analytics tools.

GA4 does have more capabilities and has a data model similar to that of product analytics tools allowing you to use it as one. However, purpose-built solutions like Mixpanel and Amplitude as well as Heap, Rakam, and Indicative are better suited to cater to your product analytics needs.

It might also be helpful to understand the fundamental difference between web analytics and product analytics.

Web analytics, as the name suggests, helps understand the sources from where people land on your website and how they navigate through the different pages.

Product analytics is an extension of web analytics and helps understand how users interact with your product. It tells you what actions or events users perform, or for that matter, don’t perform once they are inside your product.

In the context of product analytics, a product is typically a web application or a mobile app (Android or iOS), but can also be an IoT device.

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Arpit Choudhary's profile on astorik

Arpit Choudhury

Founder, Astorik
He likes to spend his days thinking, writing in simple terms, and answering questions about data. He also firmly believes in the power of delayed gratification.

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