Are you passionate about driving creative ideas to become reality? Are you a lifelong learner eager to test the latest strategies and tools? Do you enjoy leading cross-functional teams to deploy field marketing programs campaigns that spark customer curiosity and drive opportunities forward? If this sounds like you, join us as our newest team member.
This position will report to the VP of Marketing and work closely with their central marketing functionals and regional sales leaders to execute regional field marketing programs to nurture, drive engagement and accelerate opportunities.
The Field Marketing Manager will leverage their understanding of demand generation to creatively engage target accounts with events, ABM programs, and middle-of-the-funnel journeys to deliver results. The role will require technical and business audience empathy, as well as the ability to creatively use distribution levers to meet customers where they are in their customer journey. This person will be responsible for defining field marketing programs for regional target accounts, setting program goals, and executing in partnership with paid programs, integrated marketing, content, customer marketing, dev relations, and partnerships. You will own field marketing from ideation, execution, measurement, and iteration.
This opportunity is remote and mParticle practices a hybrid working model.
mParticle is the leading independent customer data platform. We are focused on the infrastructure layer of a Company’s growth stack. Developers, engineers, product managers and marketers choose mParticle to simplify the flow of customer data between systems and applications, breaking down data silos and improving customer experiences.
We work with big players and small, fueling the customer success of brands like Starbucks, NBC Universal, Spotify and Airbnb.