Senior Product Marketing Manager at HeadsUp

HeadsUp Company Profile on astorik
United States
Remote - Worldwide
Full-time
Not Mentioned
Marketing
Marketing
Remote - Worldwide
Full-time
Not Mentioned

Job Description

We're looking for a seasoned product marketer to join us to build the next-generation sales tool to serve product-led-growth companies like Notion, Figma and Amplitude.

This is a senior role where you will be responsible for Top-of-funnel GTM strategies at HeadsUp.

It's an opportunity to shape culture and influence the product and business on the ground floor of a greenfield opportunity in a huge market.

What you'll do

  • As HeadsUp's founding product marketer, you will define and execute strategies to build out HeadsUp's GTM motion and to cement HeadsUp as a category leader.
  • You will develop positioning and messaging that conveys the value of HeadsUp and our unique place in the market. You will be working closely with product and engineering on product and feature launches.
  • You will lead community engagement programs, own and operate all social media communications.
  • You will embody our core values and infuse them throughout our marketing messaging.
  • You will collaborate with product and engineering to provide "top of funnel" thought leadership on how to use HeadsUp to identify high-impact points of engagement.

What We're Looking For:

  • 3+ years of product marketing experience, especially at early-stage B2B startups with a track record of positioning and marketing excellence
  • Creative brand marketing and strategy experience: You have previously built brands that people love and can deal with open-ended, ambiguous problems.
  • Track record of marketing excellence: you’ve built a strong brand in your market via cross-channel marketing campaigns that you designed, implemented and evaluated
  • Storytelling: A passion for storytelling, and the ability to convey our story verbally and in writing.
  • Strong product marketing skillset: able to craft narratives, position our product, and articulate HeadsUp's vision to the world.

Eligibility

This role is remote, and our team today is based in the US and Singapore.

About

Product-led growth is exploding, and it's changing B2B SaaS for good. Companies buying software expect to try the product before talking to a sales rep. But the tooling to support Sales teams in this new world is still stuck in the past. That's where HeadsUp comes in.

We enable product-led sales by surfacing up signals from product usage data to empower sales reps at companies like Figma, Notion, and Airtable to close more deals and grow existing customers into larger accounts.

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